Item is a handheld view master manufactured by Swayer's Inc first introduced at the New York World Fair (1939-1940). Reel has 7 diametrical, 16 mm colour transparencies of Hollywood, California landmarks. The lever on the side of the viewer will rotate the reel one frame at a time once pressed. Originally this item was meant as an educational tool for adults but quickly became a popular children's toy. Item is made of plastic and metal. Reels are interchangeable and come with a variety of themes.