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Yu, Hong
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Hong Yu graduated from the Iowa State University of Science and Technology with a PhD in Consumer Behavior and Market Research and holds an MEng from the Beijing Institute of Fashion Technology in China. Yu joined the faculty of the Ted Rogers School of Retail Management in 2008, acting as the school's Interim Director in 2014. Yu has served as a visiting scholar at a number of universities in the greater China region and has published widely on the topic of consumer behaviour in an experiential economy.