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Kodak Canada Inc. Advertising
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Publications containing Kodak advertising or publicity

File includes miscellaneous publications--including magazines, newsletters, and periodicals--containing Kodak advertising or other forms of Kodak publicity. Publications include:

-Chatelaine (Dec. 1933) (Advertisement missing)
-Canadian Photography (Dec. 1952)
-Focus (Feb., 1953)
-OSP Pho-topics (Apr. 1954)
-Popular Photography (Sept. 1956)
-Business Week (June 20, 1977)
-Forbes (September 3 1979)
-Tooton's Photography News (Sept./Oct. 1988)
-Photo Metro (Mar. 1989)
-Time Magazine (Fall 1989)
-The Canadian Shopper (Feb. 1997)
-Photography in New York (Mar./Apr. 1998)
-Playback (January 11, 1999)
-Today's Parent (Oct. 1999)
-Marketing Magazine (Dec. 1999)
-Report on Business (Dec. 2003)

Kodak Canada Inc.

Kodak window displays, summer 1966

Item consists of a black and white negative featuring an image of a summer themed display advertising Kodak products. At the top of the display is a sign that reads: "take your camera where the fun is..." with an image of five people water-skiing below. For black and white print see 2005.001.06.03.349.

Kodak Canada Inc.

Consumer mkts french ad

File consists of 2 contact sheets and 2 prints featuring images of a life-sized cutout french advertisement at the Image Centre in Toronto for Kodak Colorwatch System, featuring an image of a man holding a baby standing beside a dog wearing a birthday hat and sunglasses and a stuffed Kosmic the Kolorkin mascot toy.

Kodak Canada Inc.

Kodak commercial advertising photographs

Commerical photographs: one still life of a tea set, one advertising a fisher price camera for children - the image is of three children (two boys and a girl) and a note with the photograph reads "Put a camera in the hands of children and sharpen your own view of the world. The Fisher-Price camera was designed for younsters in the five-to-eight-year-old group". Four are head shots of a young man wth a mohawk. Two are of Grey Line red double decker buses with Kodak advertising on the side of the buses. Two are studio shots of Kodak cameras with boxes of Kodak film. One is of men in the middle of a soccer game, this photograph includes a note that reads "Participants in the 1986 Kodak 'Run for the Money' color reporduction contest will be working from this colorful sports action photo in their attempts to accurately reproduce the image for the ninth annual Kodak 'Run for the Money." Other images are still lifes of coloured umbrellas, chalk, and casino lights taken at night. As well as two commercial 'beauty' shots of two women.

Kodak Canada Inc.

Kodak Canada In Focus snapshots of promotional material

File contains snapshots with white borders and straight edges featuring images of Kodak promotional materials, such as a Kodak ski hat, a cooler printed to look like a 35 mm film box, a towel that reads "Kodak film", a Kodak bag with film logo, and a Kodak beach seat pillow. Adhered to versos of photographs are stickers that indicate what the subject info, page number, date and issue of Kodak Canada In Focus that they are to appear in. All in file belong to Kodak Canada In Focus June 1979 Vol. 25 No. 5.

Kodak Canada Inc.

The Kodak camera : "you press the button we do the rest" : and appropriate wedding present / Eastman Kodak Company

Item is a reproduction of an advertisement from 1890, promoting the Kodak Camera. Appended explanatory text reads: "The Eastman Company's 'You press the button, we do the rest' ad slogan in 1890 is still valid for today's 'point and shoot' cameras."

Kodak Canada Inc.

Textiles

File contains promotional textile material produced by the Kodak company and includes T-shirts, sweat shirts, a towel, a cloth bag, neckties and a flag. These items were given to employees and customers by Kodak Canada and used as promotional giveaways.

Kodak Canada Inc.

Kodak law enforcement workshop ruler

Grey plastic 16cm ruler with "Kodak Law Enforcement Workshop" printed on the back. Rochester's Eastman Kodak company began running a Law Enforcement Workshop in it's Marketing Education Centre in 1954. Law enforcement officials would learn the application of photography for law encforcement including basic printing and processing, surveillance hardware and techniques, cime laboratory techniques, motoin picture and radiography applications.

Kodak Canada Inc.

Kodak Camera Catalogue, 1935

Catalogue featuring Kodak cameras and accessories availalbe in 1935. Models include: Jiffy Kodak Vest Pocket, Jiffy Kodak, Kodak Junior, Kodak Six-16, Kodak six-20, Kodak Bantam, Kodak 3A Series II, Kodak Recomars, Kodak Vollendas, Kodak Retina, Kodak Duo Six-20, Kodak Brownie, Brownie Junior, Baby Brownie, Cine-Kodak K, Cine-Kodak Eight.

Kodak Canada Inc.

Corporate communications, public relations, and marketing records

Sub-series contains records related to the production of internal and external corporate communications, public relations activities, and marketing between approximately 1900 and 2005. Kodak Canada's Communications department changed its name to Corporate Communications between 1982 and 1986, then changed it again to Corporate communications and Public Affairs in 1988. Records include notes, correspondence, advertising mock-ups and clippings, press releases and press kits, communications-related invoices, drafts of press releases, articles, and advertising copy, and other ephemera. Records pertain to the creation of advertising and publicity, event planning, community engagement, and corporate sponsorship. There was significant crossover between the activities and personnel of the Corporate Communications and Public Affairs department and those of the Kodak Heritage Collection and Museum, particularly surrounding Kodak Canada's centennial celebrations in 1999.

Kodak Canada Inc.

Records pertaining to television, magazine, and web-based advertisements

File contains records related to the production of television, magazine, and web-based advertisements. Documents include: drafts of advertising copy and dialogue; graphic mock-ups and storyboards; market testing documents; notes and correspondence; and cost invoices. Most records were created by Canadian firm Baker Lovick Advertising between 1975 and 1977, but file also contains advertising copy from J. Walter Thompson of New York and promotional material from Toronto-based firm Rostrum International Inc. soliciting business from Kodak for its digital communications services.

Kodak Canada Inc.

Communications reference material

Sub-sub-series contains documents used as reference material for Kodak Canada's Corporate Communications department and also potentially by the Kodak Canada Heritage Collection and Museum between approximately 1970 to 2005. Sub-sub-series contains articles photocopied from various publications or printed from websites, including articles published by Kodak--such as articles from Kodak magazine--and articles published externally. Sub-sub-series also includes: mission statements, organizational charts and other strategic documents for both Kodak Canada Inc. and Eastman Kodak Co.; print-outs and photocopies of Kodak Customer Service pamphlets; and reproduced advertisements and photographic images. Because the Corporate Communicatons department was closely associated with the Kodak Heritage Collection and Museum, a similar file of Museum Reference Material was likely also consulted by employees of Corporate Communications.

Kodak Canada Inc.

Reproduced photographs

File contains reproductions of photographs used by corporate communications and also likely by the Kodak Canada Heritage Collection and Museum. Subject matter includes: Plant and facilities at Colborne and King streets; Kodak Heights; factory work; employees; wartime; product images; dental and medical photography; George Eastman; corporate events; and others. Some reproductions annotated.

Kodak Canada Inc.

All out-doors invites your Kodak

Item consists of a portrait format board poster advertisement that reads "All out-doors invites your Kodak / Autographic Kodaks $6.70 up, at your dealer's / Canadian Kodak Co., Limited / Toronto". Above the text is a large image of a woman on the beach holding a parasol and an Autographic Kodak camera.

Kodak Canada Inc.

Voyez ce que le Film Kodacolor peut faire pour vos instantaines!

Item consists of a portrait board poster featuring a large colour image of a photograph of a landscape of birch trees and a lake, which is continued with a black and white contour drawing. Beside the image reads "Voyez ce que le Film Kodacolor peut faire pour vos instantanes!", beneath the image is another image of a yellow box of Kodacolor film, and text that reads "Avec le Film Kodacolor vous pouvez prendre de jois instantanes en couleurs celui-ci avec votre camera".

Kodak Canada Inc.

Les cadeaux Kodak disent: ouvrez-moi le premier!

Item consists of a portrait format poster featuring the text "Les cadeaux Kodak diset: / "Ouvrez-moi le premier!" / parce que vous pouvez capter toute la joie de Noel des le premier instant!" followed by descriptions of three different cameras and two different movie cameras, and two different kinds of film, all made by Kodak.

Kodak Canada Inc.

To capture that special moment. Kodak.... it's all you need to know

Item consists of two similar foamcore signs both with the phrase "To capture that Special Moment / Kodak ...it's all you need to know." One features an image of a bird in flight and one an image of a butterfly on a flower. The reverse of each sign is labelled with a sticker that reads "Mazzuca Design, Photography & Ideas" followed by their contact information.

Kodak Canada Inc.

Kodak promotional images of bullfighting, fishing, football and nature

File contains promotional images of various sporting and nature activities, including fishing, bull fighting, a deer in a sunset, baby birds in a nest, a white dove, a dog looking through a hole in a fence, a deer and fawn, and football. Most images are of bull fighting. One caption included with a bull fighting image reads: "When a camera incorporates a motor drive as the new Kodak's 300MD does, it only seems right to explore the potential in a series of pictures."

Kodak Canada Inc.

Woman lounging in Kodak swimsuit

Item is a colour photograph featuring a verticle image of a woman lounging on a Kodak-yellow beach chair wearing a swimsuit of characteristic Kodak-yellow, -red, blue, and -grey. She also has a paur of Kodak-yellow sunglasses hanging from her neckline. Likely from an advterising shoot.

Kodak Canada Inc.

Canada's 125th Anniversary at Building #5 and Kodak PhotoCD

File contains two identical photographs featuring an image of a group of employees standing with a Canada flag outside in the parking lot of Building #5. A flag in the foreground indicates the 125th Anniversary of the Confederation of Canada. The third photograph features an image of the Kodak PhotoCD compact disc with PhotoCD Player and remote, likely taken for advertising purposes.

Kodak Canada Inc.

Kodak promotional panoramic mountain view

File contains a panoramic mountain view. Enclosed with the print is a caption that reads: "A panoramic vista snapped with the new Kodak Stretch 35 camera. A great travelling companion!" The Stretch 35 was a 35 mm single-use camera loaded with 12 frames of Kodacolor Gold 200. It was manufactured during 1989.

Kodak Canada Inc.

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