Item F 610.01.02 - The Measurement of ROI for Incentive Travel: A Methodological Approach

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The Measurement of ROI for Incentive Travel: A Methodological Approach

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  • Textual record

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F 610.01.02

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  • 2001 (Creation)
    Joppe, Marion
  • 2001 (Creation)
    Martin, David W.

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12 pp. of textual records

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David Martin is an Associate Professor in the Ted Rogers School of Hospitality and Tourism Management at Ryerson University. His research has been published in the Journal of Hospitality and Leisure Marketing; Journal of Travel Research and The Journal of Applied Hospitality Management.

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One copy of paper co-authored by Joppe and Marting for the Travel and Tourism Research Association's 32th annual conference "2001 A Tourism Odyssey". Conference was held June 10-13, 2001 in Fort Meyers, Florida.

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Open. Records are available for consultation without restriction.

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