Mass media and publicity

Taxonomy

Code

Scope note(s)

Source note(s)

Display note(s)

Hierarchical terms

Mass media and publicity

Equivalent terms

Mass media and publicity

Associated terms

Mass media and publicity

10 Archival description results for Mass media and publicity

10 results directly related Exclude narrower terms

Publications containing Kodak advertising or publicity

File includes miscellaneous publications--including magazines, newsletters, and periodicals--containing Kodak advertising or other forms of Kodak publicity. Publications include:

-Chatelaine (Dec. 1933) (Advertisement missing)
-Canadian Photography (Dec. 1952)
-Focus (Feb., 1953)
-OSP Pho-topics (Apr. 1954)
-Popular Photography (Sept. 1956)
-Tooton's Photography News (Sept./Oct. 1988)
-Photo Metro (Mar. 1989)
-Time Magazine (Fall 1989)
-The Canadian Shopper (Feb. 1997)
-Photography in New York (Mar./Apr. 1998)
-Playback (January 11, 1999)
-Today's Parent (Oct. 1999)
-Marketing Magazine (Dec. 1999)
-Report on Business (Dec. 2003)

Kodak Canada Inc.

Corporate communications, public relations, and marketing records

Sub-series contains records related to the production of internal and external corporate communications, public relations activities, and marketing between approximately 1900 and 2005. Kodak Canada's Communications department changed its name to Corporate Communications between 1982 and 1986, then changed it again to Corporate communications and Public Affairs in 1988. Records include notes, correspondence, advertising mock-ups and clippings, press releases and press kits, communications-related invoices, drafts of press releases, articles, and advertising copy, and other ephemera. Records pertain to the creation of advertising and publicity, event planning, community engagement, and corporate sponsorship. There was significant crossover between the activities and personnel of the Corporate Communications and Public Affairs department and those of the Kodak Heritage Collection and Museum, particularly surrounding Kodak Canada's centennial celebrations in 1999.

Kodak Canada Inc.

Records pertaining to Kodak Canada's centennial marketing

File contains records related to marketing and communications for the 100th anniversary of the founding of Kodak Canada Inc. in 1999. File includes: centennial team strategic documents and timelines; Powerpoint presentation printouts; a presentation from Business Communication Service Ltd. related to brochure publication; correspondence with Alliance Atlantis related to broadcast advertising; centennial logos; inventories of images used in web advertising; an issue of Marketing Magazine from Dec. 1999; records related to the distribution of special edition Kodak T-550 Advantix cameras to employees; brochures; Mayor Mel Lastman's proclamation of Kodak Photo Week and Kodak Centennial Day; and other miscellaneous documents. Records likely belonged to Bonnie Chapman, who worked both in Corporate Communications and Public Affairs and as the Curator of the Kodak Heritage Collection and Museum.

Kodak Canada Inc.

Community engagement and corporate sponsorship

Sub-sub-series contains records related to Kodak Canada's community and corporate sponsorship activities from the mid-1980s until the early-2000s. This includes: awards and certificates received by Kodak Canada; records related to Kodak's involvement in the Creative Artists in the Schools program; a Kodak School Programs "Focus on Education" package; records related to the Kodak Chair in Photography at Ryerson; proceedings from "Education and Work: the International Conference Linking Research and Practice", sponsored by Kodak; a document from A Year in Motion soliciting Kodak sponsorship; records related to the Photographic Historical Society of Canada; and a flyer for a retrospective exhibition for PhotoSensitive, a photographic artist collective sponsored by Kodak.

Kodak Canada Inc.

Kodak press releases and press kits / Eastman Kodak Company

File contains press releases and press kits prepared by Eastman Kodak Company communications department between 1976 and 1989. Most press releases pertain to Kodak products and provide tips on various forms of photography and subject matter. However, some releases pertain to events in Kodak's corporate history, such as corporate anniversaries. Eastman Kodak's Corporte Information department changed its name to Corporate Communicatons in 1979 and then to Communications and Public Affairs between 1983 and 1987.

Kodak Canada Inc.

Kodak press releases and press kits / Kodak Canada Inc.

File contains press releases and press kits prepared by Kodak Canada's communications department and by external public relations firm, Fleishman Hillard, between 1982 and 2004. Press releases pertain to Kodak products and provide tips on various forms of photography and subject matter, as well as document events in Kodak Canada's corporate history, including the closing of its manufacturing operations in Canada. Kodak Canada's Communications department changed its name to Corporate Communications between 1982 and 1986, then changed it again to Corporate communications and Public Affairs in 1988. Between 1999 and 2004, the company began to enlist the services of public relations and marketing firm Fleishman Hillard.

Kodak Canada Inc.

Records pertaining to miscellaneous written publications

File contains records created during the process of publishing various books, magazine articles, and other forms of press, including articles for Kodakery Canada, InFocus, and Kodak Canada News. Items include memos, correspondence, annotated drafts, images, and other ephemera. Subjects of publications include: Kodak pioneers; Kodak Canada's Vancouver processing lab; Kodak's role in metropolitan Toronto; airshow photography; Kodak's relationship with Quebec; Kodak products, employees, and awards; antique cameras; Kodak's role in both World Wars; and nature photography.

Kodak Canada Inc.