Identity area
Type of entity
Corporate body
Authorized form of name
Lenscape Incorporated
Parallel form(s) of name
- Lenscape Inc.
Standardized form(s) of name according to other rules
Other form(s) of name
Identifiers for corporate bodies
Description area
Dates of existence
History
Lenscape Incorporated was founded in 1981 by two photographers, Elizabeth Jones and Pedro Ho, to provide photography and presentation services to architectural firms and construction companies using their own photography lab and studio, located at 645 King Street East in Toronto. Throughout the 1980s, the company grew to become the largest purely architectural photography business of its kind in Canada. In 1986, they relocated to a larger space at 222 Eastern Avenue to accommodate the growth in their company. Lenscape documented project sites in Ontario, throughout Canada, and globally.
The 1990s witnessed the proliferation of digital photography and Lenscape responded by switching their focus from print to digital images. These changes precipitated a steady decrease in staff until 2001, when the co-founders split. Pedro Ho left the company to pursue digital printing while Elizabeth Jones continued Lenscape and focused on print-based images. Lenscape remained committed to film until 2006, when client demands for digital images dictated the total adoption of digital photography.
Project files pertaining to work performed by Lenscape for specific clients are found at the Archives of Ontario in the Lenscape Incorporated fonds, F 4593.