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Kodak Canada Inc. Advertising
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Kodak Canada Corporate Archives and Heritage Collection

  • SC 2005.001
  • Fonds
  • 1895-2006

The Kodak Canada collection contains records and artifacts from the Kodak Heights manufacturing facility in Toronto, as well as the historical collection belonging to the Kodak Heritage Collection Museum. The collection consists of photographs, negatives, advertising records, magazines, pamphlets, daily record books, recipe books, cameras and other photographic equipment produced by Kodak Canada Inc., or other Kodak plants around the world. The collection includes a small selection of financial records, blueprints for Kodak facilities in Canada, and other corporate ephemera, as well as photographs of events, buildings and individual employees that illustrate the social life of the company.

Kodak Canada Inc.

Publications containing Kodak advertising or publicity

File includes miscellaneous publications--including magazines, newsletters, and periodicals--containing Kodak advertising or other forms of Kodak publicity. Publications include:

-Chatelaine (Dec. 1933) (Advertisement missing)
-Canadian Photography (Dec. 1952)
-Focus (Feb., 1953)
-OSP Pho-topics (Apr. 1954)
-Popular Photography (Sept. 1956)
-Business Week (June 20, 1977)
-Forbes (September 3 1979)
-Tooton's Photography News (Sept./Oct. 1988)
-Photo Metro (Mar. 1989)
-Time Magazine (Fall 1989)
-The Canadian Shopper (Feb. 1997)
-Photography in New York (Mar./Apr. 1998)
-Playback (January 11, 1999)
-Today's Parent (Oct. 1999)
-Marketing Magazine (Dec. 1999)
-Report on Business (Dec. 2003)

Kodak Canada Inc.

Kodak Canada Ad Ledger, 1913-1921

Item is a ledger containing newspaper clippings from 1913 to 1921 pertaining to a variety of aspects of Kodak's operations. Despite its content, the item appears to have been compiled by Kodak as its first "advertising ledger." These ledgers, containing clippings and proofs of Kodak's advertising of a variety of products, likely evolved in content and format from this first ledger.

Kodak Canada Inc.

Kodak window displays, Christmas 1965

File contains colour negatives featuring images of Kodak products piled as Christmas presents, such as the Instamatic M4 and the complete Super 8 home movie oufit, beneath a 'Season's Greetings' picture with hand drawn signs that have slogans like 'open me first' or 'gift idea'. One image features flash cubes hung like snow flakes. For colour prints see 2005.001.06.05.050.

Kodak Canada Inc.

Kodak promotional images of bullfighting, fishing, football and nature

File contains promotional images of various sporting and nature activities, including fishing, bull fighting, a deer in a sunset, baby birds in a nest, a white dove, a dog looking through a hole in a fence, a deer and fawn, and football. Most images are of bull fighting. One caption included with a bull fighting image reads: "When a camera incorporates a motor drive as the new Kodak's 300MD does, it only seems right to explore the potential in a series of pictures."

Kodak Canada Inc.

Commercial portraits of children and photography

File includes commercial prints of children blowing bubbles, sitting on stairs, and flushing the toilet. Some have captions enclosed, such as one of a young girl observing a photograph that reads "Watching her own picture develop before her eyes will delight and fascinate your child and help make her an interested model as well."

Kodak Canada Inc.

Kodak Fling 35 promotional images

File contains a variety of promotional images, including beauty portraits, city landscapes, desert landscapes, Kodak cameras, sand dune shorelines, and goats. Many include captions, such as a print of a group of girls at a picnic table "If you receive an invitation to an outdoor gathering you cannot attend, you might send a Kodak Fling 35 camera in your place. Other attendees can use the camera-film combination easily to capture some of the merriment in pictures."

Kodak Canada Inc.

Kodak S Series promotional images

File contains promotional images of people riding bicycles in the rain, trees with narrow trunks, graduation ceremonies, and sculptures. All include captions, such as a close up of leaves: "Just about all of the new Kodak S Series cameras provide ways of adding flash to pictures taken in bright sunlight. The Kodak S500AF camera automatically fires its flash to lighten shadows."

Kodak Canada Inc.

Instant camera and film advertisements

File contains prints featuring images of advertisements for Kodak instant cameras, including a diagram of the process fluid, and Kodamatic instant color film. Also included are promotional images of Kodacolor film. Many are filed with captions. The caption for an image advertising Kodamatic Trimprint instant color film reads: "A cold winter's day is an ideal time to organize your pictures into albums. Remember that the Kodamatic Trimprints, when they have been separated from their backing, can be mounted or trimmed like conventional prints."

Kodak Canada Inc.

Textiles

File contains promotional textile material produced by the Kodak company and includes T-shirts, sweat shirts, a towel, a cloth bag, neckties and a flag. These items were given to employees and customers by Kodak Canada and used as promotional giveaways.

Kodak Canada Inc.

Voyez ce que le Film Kodacolor peut faire pour vos instantaines!

Item consists of a portrait board poster featuring a large colour image of a photograph of a landscape of birch trees and a lake, which is continued with a black and white contour drawing. Beside the image reads "Voyez ce que le Film Kodacolor peut faire pour vos instantanes!", beneath the image is another image of a yellow box of Kodacolor film, and text that reads "Avec le Film Kodacolor vous pouvez prendre de jois instantanes en couleurs celui-ci avec votre camera".

Kodak Canada Inc.

Look what Kodacolor Film can do for your snapshots!

Item consists of a portrait board poster featuring a large colour image of a photograph of a landscape of birch trees and a lake, which is continued with a black and white contour drawing. Beside the image reads "Look at what Kodacolor Film can do for your snapshots!", beneath the image is another image of a yellow box of Kodacolor film beside a Brownie Hawkeye camera, and text that reads "With Kodacolor Film you can take beautiful color snapshots like this with your camera".

Kodak Canada Inc.

All out-doors invites your Kodak

Item consists of a portrait format board poster advertisement that reads "All out-doors invites your Kodak / Autographic Kodaks $6.70 up, at your dealer's / Canadian Kodak Co., Limited / Toronto". Above the text is a large image of a woman on the beach holding a parasol and an Autographic Kodak camera.

Kodak Canada Inc.

Kodak gifts say open me first!

Item consists of a portrait format poster that reads "Kodak Gifts Say / Open me first! / When you open your Kodak camera outfit first, you can save all the fun of Christmas-and the years to come-in pictures" Beneath the text are images, prices, and brief descriptions of the Brownie Starflash Outfit camera, the Brownie Hawkeye Flash Outfit camera, the Kodak Pony IV Camera Outfit, and the Brownie Movie Camera Kit.

Kodak Canada Inc.

Consumer mkts french ad

File consists of 2 contact sheets and 2 prints featuring images of a life-sized cutout french advertisement at the Image Centre in Toronto for Kodak Colorwatch System, featuring an image of a man holding a baby standing beside a dog wearing a birthday hat and sunglasses and a stuffed Kosmic the Kolorkin mascot toy.

Kodak Canada Inc.

Corporate communications, public relations, and marketing records

Sub-series contains records related to the production of internal and external corporate communications, public relations activities, and marketing between approximately 1900 and 2005. Kodak Canada's Communications department changed its name to Corporate Communications between 1982 and 1986, then changed it again to Corporate communications and Public Affairs in 1988. Records include notes, correspondence, advertising mock-ups and clippings, press releases and press kits, communications-related invoices, drafts of press releases, articles, and advertising copy, and other ephemera. Records pertain to the creation of advertising and publicity, event planning, community engagement, and corporate sponsorship. There was significant crossover between the activities and personnel of the Corporate Communications and Public Affairs department and those of the Kodak Heritage Collection and Museum, particularly surrounding Kodak Canada's centennial celebrations in 1999.

Kodak Canada Inc.

Kodak copier and duplicator brochures / Eastman Kodak Company

File consists of 6 colour illustrated brochures featuring Kodak photocopying machines and duplicators for the business market. Products include: Kodak 1570 and 1575 copier-duplicators; Kodak Color-Edge 1550 copier; Kodak Color-Edge 1525 copier; Kodak 2110 and 2120 duplicators; Kodak 2085 copier-duplicator; and Koda Ektaprint 95 copier.

Kodak Canada Inc.

Kodak Vision and Primetime film brochures / Eastman Kodak Company

File includes brochures for Kodak films directed toward the professional market. Films promoted include: Kodak Vision 500T Color Negative Film 5279 / 7279; Kodak Primetime 640T Teleproduction Film / 7620; Kodak Vision 200T Color Negative Film 5274 / 7274; and Kodak Vision Premier Color Print Film / 2393.

Kodak Canada Inc.

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