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Description archivistique
School of Journalism Sub-series Advertising
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Kodak Advertising Materials

Series includes heavy leather post-bound ledgers containing proof sheets of advertisements and finished prints clipped from magazines and newspapers. The ads describe products intended for the Consumer, Professional, Medical, Dealer and other specialized markets and were collected by employees of the Communications Department.

The series also includes loose Kodak advertising proofs from 1927 assembled in a two-ring binder.

Posters and Signage

Series contains posters and signs from Kodak Canada Ltd. Most posters are reproductions of the original Eastman Kodak advertisements on foamcore boards for the purposes of display in the Kodak Heritage Museum. Objects originally intended for the Kodak Heritage Museum have been indicated in the notes field of the record. Subjects include: promotional posters from Kodak's The Techniques of the Masters Videoconference Series, advertising campaigns and Kodak slogans printed on posters, historical images of Kodak cameras, and medical imaging posters from the Health Sciences Division of Eastman Kodak Company. Also included are a group of large-scale foamcore posters of Kodak Heights operations reproduced from glass plate negatives in the collection.

Product catalogues and price lists

Sub-series includes catalogues and price lists for Kodak products from 1902 to 1995, many of which are illustrated. Includes lists and catalogues for still and motion picture cameras and accessories, as well as for Eastman photographic chemicals. Lists and catalogues targeted amateur and professional photographers, as well as Kodak dealers and wholesalers.

Kodak Canada Inc.

Promotional material

Sub-series consists of published promotional pamphlets, brochures, and other materials produced by Eastman Kodak, its subsidiaries, and external companies between 1919 and 2004. Includes promotional materials targeted toward dealers and retailers of Kodak products, amateur and professional photographers, and Kodak's business market. Also contains published materials promoting Kodak as a company, including company histories, biographies of George Eastman, and company profiles.

Kodak Canada Inc.

Corporate communications, public relations, and marketing records

Sub-series contains records related to the production of internal and external corporate communications, public relations activities, and marketing between approximately 1900 and 2005. Kodak Canada's Communications department changed its name to Corporate Communications between 1982 and 1986, then changed it again to Corporate communications and Public Affairs in 1988. Records include notes, correspondence, advertising mock-ups and clippings, press releases and press kits, communications-related invoices, drafts of press releases, articles, and advertising copy, and other ephemera. Records pertain to the creation of advertising and publicity, event planning, community engagement, and corporate sponsorship. There was significant crossover between the activities and personnel of the Corporate Communications and Public Affairs department and those of the Kodak Heritage Collection and Museum, particularly surrounding Kodak Canada's centennial celebrations in 1999.

Kodak Canada Inc.