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Kodak Canada Inc. Dossier Advertising
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Textiles

File contains promotional textile material produced by the Kodak company and includes T-shirts, sweat shirts, a towel, a cloth bag, neckties and a flag. These items were given to employees and customers by Kodak Canada and used as promotional giveaways.

Kodak Canada Inc.

Consumer mkts french ad

File consists of 2 contact sheets and 2 prints featuring images of a life-sized cutout french advertisement at the Image Centre in Toronto for Kodak Colorwatch System, featuring an image of a man holding a baby standing beside a dog wearing a birthday hat and sunglasses and a stuffed Kosmic the Kolorkin mascot toy.

Kodak Canada Inc.

Instant camera and film advertisements

File contains prints featuring images of advertisements for Kodak instant cameras, including a diagram of the process fluid, and Kodamatic instant color film. Also included are promotional images of Kodacolor film. Many are filed with captions. The caption for an image advertising Kodamatic Trimprint instant color film reads: "A cold winter's day is an ideal time to organize your pictures into albums. Remember that the Kodamatic Trimprints, when they have been separated from their backing, can be mounted or trimmed like conventional prints."

Kodak Canada Inc.

Kodak S Series promotional images

File contains promotional images of people riding bicycles in the rain, trees with narrow trunks, graduation ceremonies, and sculptures. All include captions, such as a close up of leaves: "Just about all of the new Kodak S Series cameras provide ways of adding flash to pictures taken in bright sunlight. The Kodak S500AF camera automatically fires its flash to lighten shadows."

Kodak Canada Inc.

Kodak Fling 35 promotional images

File contains a variety of promotional images, including beauty portraits, city landscapes, desert landscapes, Kodak cameras, sand dune shorelines, and goats. Many include captions, such as a print of a group of girls at a picnic table "If you receive an invitation to an outdoor gathering you cannot attend, you might send a Kodak Fling 35 camera in your place. Other attendees can use the camera-film combination easily to capture some of the merriment in pictures."

Kodak Canada Inc.

Commercial portraits of children and photography

File includes commercial prints of children blowing bubbles, sitting on stairs, and flushing the toilet. Some have captions enclosed, such as one of a young girl observing a photograph that reads "Watching her own picture develop before her eyes will delight and fascinate your child and help make her an interested model as well."

Kodak Canada Inc.

Kodak promotional images of bullfighting, fishing, football and nature

File contains promotional images of various sporting and nature activities, including fishing, bull fighting, a deer in a sunset, baby birds in a nest, a white dove, a dog looking through a hole in a fence, a deer and fawn, and football. Most images are of bull fighting. One caption included with a bull fighting image reads: "When a camera incorporates a motor drive as the new Kodak's 300MD does, it only seems right to explore the potential in a series of pictures."

Kodak Canada Inc.

Kodak Canada In Focus snapshots of promotional material

File contains snapshots with white borders and straight edges featuring images of Kodak promotional materials, such as a Kodak ski hat, a cooler printed to look like a 35 mm film box, a towel that reads "Kodak film", a Kodak bag with film logo, and a Kodak beach seat pillow. Adhered to versos of photographs are stickers that indicate what the subject info, page number, date and issue of Kodak Canada In Focus that they are to appear in. All in file belong to Kodak Canada In Focus June 1979 Vol. 25 No. 5.

Kodak Canada Inc.

Kodak Vision and Primetime film brochures / Eastman Kodak Company

File includes brochures for Kodak films directed toward the professional market. Films promoted include: Kodak Vision 500T Color Negative Film 5279 / 7279; Kodak Primetime 640T Teleproduction Film / 7620; Kodak Vision 200T Color Negative Film 5274 / 7274; and Kodak Vision Premier Color Print Film / 2393.

Kodak Canada Inc.

Kodak copier and duplicator brochures / Eastman Kodak Company

File consists of 6 colour illustrated brochures featuring Kodak photocopying machines and duplicators for the business market. Products include: Kodak 1570 and 1575 copier-duplicators; Kodak Color-Edge 1550 copier; Kodak Color-Edge 1525 copier; Kodak 2110 and 2120 duplicators; Kodak 2085 copier-duplicator; and Koda Ektaprint 95 copier.

Kodak Canada Inc.

Records pertaining to television, magazine, and web-based advertisements

File contains records related to the production of television, magazine, and web-based advertisements. Documents include: drafts of advertising copy and dialogue; graphic mock-ups and storyboards; market testing documents; notes and correspondence; and cost invoices. Most records were created by Canadian firm Baker Lovick Advertising between 1975 and 1977, but file also contains advertising copy from J. Walter Thompson of New York and promotional material from Toronto-based firm Rostrum International Inc. soliciting business from Kodak for its digital communications services.

Kodak Canada Inc.

Publications containing Kodak advertising or publicity

File includes miscellaneous publications--including magazines, newsletters, and periodicals--containing Kodak advertising or other forms of Kodak publicity. Publications include:

-Chatelaine (Dec. 1933) (Advertisement missing)
-Canadian Photography (Dec. 1952)
-Focus (Feb., 1953)
-OSP Pho-topics (Apr. 1954)
-Popular Photography (Sept. 1956)
-Business Week (June 20, 1977)
-Forbes (September 3 1979)
-Tooton's Photography News (Sept./Oct. 1988)
-Photo Metro (Mar. 1989)
-Time Magazine (Fall 1989)
-The Canadian Shopper (Feb. 1997)
-Photography in New York (Mar./Apr. 1998)
-Playback (January 11, 1999)
-Today's Parent (Oct. 1999)
-Marketing Magazine (Dec. 1999)
-Report on Business (Dec. 2003)

Kodak Canada Inc.

Reproduced advertisements

File includes photocopies of Kodak advertisements from the late 19th century to the late 20th century. The images were likely used as reference materials by Kodak Canada's communications department or by the Kodak Canada Heritage Collection and Museum.

Kodak Canada Inc.

Reproduced photographs

File contains reproductions of photographs used by corporate communications and also likely by the Kodak Canada Heritage Collection and Museum. Subject matter includes: Plant and facilities at Colborne and King streets; Kodak Heights; factory work; employees; wartime; product images; dental and medical photography; George Eastman; corporate events; and others. Some reproductions annotated.

Kodak Canada Inc.