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School of Journalism Dossier Kodak Canada Ltd.
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Motion Picture and Audiovisual (M.P.A.V.) Marketing Plans

File contains marketing plans, quarterly reviews, meeting notes, and documentation for a variety of products including Instagraphic products, motion picture and audiovisual (M.P.A.V.) 0products, professional photography markets, electronic products, large-screen imaging products, photojournalism, and education.

Kodak Canada Inc.

Video and videotape educational material

File contains information on the functionality of video and structure of videotapes for training Kodak salespeople. The file includes an outline of product grades, a series of text and graphical pages on how video works, specifications and comparisons of different brands, and a TDK Video Cassette Manual for salespeople.

Kodak Canada Inc.

Kodak Photo CD product information

File contains information and a press release package on the development and marketing of the Kodak Photo CD. Items include promotional and marketing publications, memos, and a press kit.

Kodak Canada Inc.

Kodak printers product information

File contains information on the development and marketing of the Kodak Photo CD. Items include promotional and marketing publications, memos, and printed presentations related to thermal printing systems produced by Kodak. Specific systems include XL7700 printer; XLT 7720 printer; Ektaprint 1392 printer; Ektaplus 7016 printer; DICONIX Color 4 printer; SV6510, SV6500 & SV6600. printers, P6600 printer, SV 6500 & SV.

Kodak Canada Inc.

Audiovisual product ads and information sheets

File contains advertisement mock ups and information sheets about a variety of audiovisual products produced by Kodak. Products include: distettes, video recorders and camcorders, video cassette recorders, converters, 35mm cameras, disc cameras, slide projector systems, and 35mm film.

MPAV University

File contains materials from an educational program for Kodak Motion Picture and Audiovisual (MPAV) salespeople entitled "MPAC University". Topics covered include case studies, impacts of credit decisions, applications selling, and financial training,

Kodak Canada Inc.

Eatman Kodak situation analysis and strategic plan

File contains a marketing plan and analysis presented to Kodak Motion Picture & Audiovisual Products division. The report includes the following sections: objectives, industry issues, channel issues, end user issues, company issues, mission statement, strategic plan, key questions, and next steps.

New England Consulting Group

SER video workbook

File contains a workbook and vocabulary for video created for Kodak salespeople working in the Motion Picture and Audiovisual division. The workbook was meant to be used with a publication entitled "The Video Manual".

Eastman Kodak Company

Kodak television broadcasting product information

File contains three marketing booklets related to Kodak's television broadcast products including motion picture film, slide film, processing, telecasting, Super 8, and how to make a television commercial with motion picture film.

Eastman Kodak Company

Center for Creative Imaging

File contains 2 promotional booklets for the Center for Creative Imaging and a memo about the Center's sale to Brace Management Group.

Eastman Kodak Company

Dealer evaluaiton

File contains documents related to a dealer performance analysis program and tool for use by Kodak marketing and salespeople.

Eastman Kodak Company

Audiovisual dealer promotions

File contains 3 letters to audiovisual dealers, detailing promotions offered by Kodak Canada Motion Picture and Audiovisual Markets division.

Kodak Canada Inc.

Photokina 1982 news releases

File contains press releases and sample photographs featuring a number of Kodak products, including Ektachrome papers and chemicals, new motion picture and audiovisual products Disc cameras, video display technology, high-speed colour film, Vericolor III, and the Ektaflex processor, as well as information and photographs of logos related to a new marketing program. These releases were all issued at the 1982 Photokina trade show, in Cologne German, October, 1982.

Kodak Canada Inc.

Professional photography division product information

File contains product information on products from Kodak's professional products line including the Photo CD, scanners, and printers along with a brochure with work from creative professionals using Kodak digital imaging products. Also included is an introductory letter signed by Raymond H. DeMoullin, the director of the Professional Photography Division.

Eastman Kodak Company

DX film news releases

File contains 2 news releases and images depicting Kodak's new Digital Index (DX) film product. This was an ANSI and 13A standard that provided codes for 35mm film cartridges and film edge printing that allowed automatic cameras and photo-printing machines to determine the speed of the film and the number of exposures.

Eastman Kodak Company

Visions in View

File includes promotional material, VHS tapes, and manuscript notes from 1988 to 1990 related to Visions in View, a series of commercial/industrial photography seminars offered by Kodak.

Advance Films & Video Ltd.

Advertising ledgers

Series includes heavy leather post-bound ledgers containing proof sheets of advertisements and finished prints clipped from magazines and newspapers. The ads describe products intended for the Consumer, Professional, Medical, Dealer and other specialized markets and were collected by employees of the Communications Department.

Textiles

File contains promotional textile material produced by the Kodak company and includes T-shirts, sweat shirts, a towel, a cloth bag, neckties and a flag. These items were given to employees and customers by Kodak Canada and used as promotional giveaways.

Kodak Canada Inc.

Kodak Heights photograph albums

File contains six photograph albums documenting the development of the Kodak Heights property and the construction of the first Kodak Heights buildings during 1913-1916. These albums are consistent in their presentation and physical characteristics, including bindings, construction, and gelatin silver prints and includes inscribed captions in the lower right corner with the title and dates.

Each album is organized by building or site with indexed tabs to indicate the building or construction project. Prints are arranged chronologically within each section, presenting a detailed progression of the building projects from start to finish. Kodak Heights buildings documented include: 1, 2, 3, 4, 5, 7 as well as site projects including reservoirs, chimney, sewage disposal, trunk sewage, tunnels, plant nursery. Highlights include a series of images of the Canadian Battalion at Kodak Heights during WWI.

Several images are printed from the glass plate negatives in the collection.

Kodak Canada Inc.

Kodak Heights Building #3

Photographs showing the construction of Building 3 at Kodak Heights during 1913-1917. These are loose prints that are exactly the same as the prints in the photographic albums that document the construction of Kodak Heights during the date range 1913-1917. See related records for albums: 2005.001.06.01.002

Kodak Canada Inc.

Kodak Heights Building #5

Appear to be loose prints from the Kodak Heights series of albums that document the construction of Kodak Heights during 1913-1917, See related records for albums: 2005.001.06.01.002. Note that a group of these prints were organized in a separate box, P-56 and P-64, they have been assigned the same number and the different locations noted in the record.

Kodak Canada Inc.

Consumer mkts french ad

File consists of 2 contact sheets and 2 prints featuring images of a life-sized cutout french advertisement at the Image Centre in Toronto for Kodak Colorwatch System, featuring an image of a man holding a baby standing beside a dog wearing a birthday hat and sunglasses and a stuffed Kosmic the Kolorkin mascot toy.

Kodak Canada Inc.

Customer Equipment Service ISO 9001 promotional group shots

File consists of 10 contact sheets and 4 prints featuring promotional studio shots of a group of cheering individuals, presumably Kodak employees, holding an ISO 9001 Kodak Customer Equipment Service banner. An image from this file was used in a poster for Kodak Platinum Service, 2005.001.03.3.002.

Kodak Canada Inc.

Creative photography

File contains images of creative photography. One enclosed typed caption reads: "A picture of cracked, peeling paint? Why not, when the result is an abstract as interesting and appealing as this?" The second caption reads: "Wreathed, haloed and framed, the subject of this picture has a memorable portrait, because a creative photographer saw the possibilities of the background."

Kodak Canada Inc.

Easter

File contains photographs featuring images of children decorating and searching for Easter eggs. Each is housed with a typed caption. One caption reads: While he is absorbed in deciding whether his egg has reached exactly the right shade of purple, you have an opportunity for some wonderful candid photography.

Kodak Canada Inc.

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