Advertising

Taxonomy

Code

300054347

Scope note(s)

  • Public presentation of or calling attention to a product, service, event, or idea, that is openly paid for by an identified entity. Media for advertising include print and online publications, posters, television, and other media.

Source note(s)

  • Getty Art & Architecture Thesaurus

Display note(s)

Hierarchical terms

Advertising

Equivalent terms

Advertising

Associated terms

Advertising

256 Archival description results for Advertising

210 results directly related Exclude narrower terms

"Pictures taken with Kodaks" (wooden folding advertisement)

Item consists of a standing, yellow painted wooden, 4-section frame containing 16 photographs taken with Kodak cameras and printed on Kodak papers. Each image lists the camera that was used to take the photograph, along with the name of the paper it was printed on. Cameras include Baby Brownie, Six-20 Duo, Six-20 Junior, Six-16 Kodak, the Retina, and the Jiffy Kodak VP.

Advertising ledgers

Series includes heavy leather post-bound ledgers containing proof sheets of advertisements and finished prints clipped from magazines and newspapers. The ads describe products intended for the Consumer, Professional, Medical, Dealer and other specialized markets and were collected by employees of the Communications Department.

Advertising proofs binder

Item contains advertising proofs created for Kodak Canada Ltd., by The Baker Advertising Agency Ltd. in 1927, as well as a list of newspapers advertisements where the ads were published, and select rotogravure newspaper clippings of sections containing the Kodak advertisements. Most of the advertisements relate to the Cine-Kodak Amateur film camera, which had recently been introduced in 1923.

Kodak Canada Inc.

All out-doors invites your Kodak

Item consists of a portrait format board poster advertisement that reads "All out-doors invites your Kodak / Autographic Kodaks $6.70 up, at your dealer's / Canadian Kodak Co., Limited / Toronto". Above the text is a large image of a woman on the beach holding a parasol and an Autographic Kodak camera.

Kodak Canada Inc.

C.P. Stirn's patent photographic concealed vest cameras...

Illustrated catalogue of various patented cameras and camera equipment available through C.P. Stirn's company, giving descriptions and price lists. Cover design is printed in black ink, shows a woman holding C.P. Stirn's patented vest camera. Various other cameras and slide apparatus are also shown. Back cover advertises a panoramic camera called "The Wonder", producing pictures 18 inches long. The catalogue is a reproduction.

Stirn, Carl P.

Canada's 125th Anniversary at Building #5 and Kodak PhotoCD

File contains two identical photographs featuring an image of a group of employees standing with a Canada flag outside in the parking lot of Building #5. A flag in the foreground indicates the 125th Anniversary of the Confederation of Canada. The third photograph features an image of the Kodak PhotoCD compact disc with PhotoCD Player and remote, likely taken for advertising purposes.

Kodak Canada Inc.

Commercial portraits of children and photography

File includes commercial prints of children blowing bubbles, sitting on stairs, and flushing the toilet. Some have captions enclosed, such as one of a young girl observing a photograph that reads "Watching her own picture develop before her eyes will delight and fascinate your child and help make her an interested model as well."

Kodak Canada Inc.

Communications reference material

Sub-sub-series contains documents used as reference material for Kodak Canada's Corporate Communications department and also potentially by the Kodak Canada Heritage Collection and Museum between approximately 1970 to 2005. Sub-sub-series contains articles photocopied from various publications or printed from websites, including articles published by Kodak--such as articles from Kodak magazine--and articles published externally. Sub-sub-series also includes: mission statements, organizational charts and other strategic documents for both Kodak Canada Inc. and Eastman Kodak Co.; print-outs and photocopies of Kodak Customer Service pamphlets; and reproduced advertisements and photographic images. Because the Corporate Communicatons department was closely associated with the Kodak Heritage Collection and Museum, a similar file of Museum Reference Material was likely also consulted by employees of Corporate Communications.

Kodak Canada Inc.

Consumer mkts french ad

File consists of 2 contact sheets and 2 prints featuring images of a life-sized cutout french advertisement at the Image Centre in Toronto for Kodak Colorwatch System, featuring an image of a man holding a baby standing beside a dog wearing a birthday hat and sunglasses and a stuffed Kosmic the Kolorkin mascot toy.

Kodak Canada Inc.

Corporate communications, public relations, and marketing records

Sub-series contains records related to the production of internal and external corporate communications, public relations activities, and marketing between approximately 1900 and 2005. Kodak Canada's Communications department changed its name to Corporate Communications between 1982 and 1986, then changed it again to Corporate communications and Public Affairs in 1988. Records include notes, correspondence, advertising mock-ups and clippings, press releases and press kits, communications-related invoices, drafts of press releases, articles, and advertising copy, and other ephemera. Records pertain to the creation of advertising and publicity, event planning, community engagement, and corporate sponsorship. There was significant crossover between the activities and personnel of the Corporate Communications and Public Affairs department and those of the Kodak Heritage Collection and Museum, particularly surrounding Kodak Canada's centennial celebrations in 1999.

Kodak Canada Inc.

Gallery and Research Centre post cards

The oversized post cards are artist renderings of the completed renovations of the Image Arts Building and advertise the future opening of the new gallery and research centre, anticipated to open on September 29, 2012. Before the opening took place, the gallery's name was changed to the Ryerson Image Centre (RIC).

Graphic materials series

Series contains graphic materials related to the operations of Kodak Canada Limited including Blueprints and Plans, Kodak Advertising Materials, and Posters and Signs. Blueprints and plans document the establishment of Kodak facilities in Ontario, including historical blueprints of the Kodak King street plant, as well as early diagrams and cyanotype blueprints of the Kodak Heights property drafted by The Canadian Pacific Railway. Kodak Advertising Materials includes a group of 35 Ad Ledgers containing proofs for Kodak ad campaigns from 1920-1987. Poster and signage include a group of posters publicizing Kodak's The Techniques of the Masters Videoconference Series, early images of Kodak Heights operationas reproduced on large-scale foamcore boards, and Kodak advertising campaigns reprinted on foam-core boards for the Kodak Heritage Museum.

Instant camera and film advertisements

File contains prints featuring images of advertisements for Kodak instant cameras, including a diagram of the process fluid, and Kodamatic instant color film. Also included are promotional images of Kodacolor film. Many are filed with captions. The caption for an image advertising Kodamatic Trimprint instant color film reads: "A cold winter's day is an ideal time to organize your pictures into albums. Remember that the Kodamatic Trimprints, when they have been separated from their backing, can be mounted or trimmed like conventional prints."

Kodak Canada Inc.

Kodak Advertising Materials

Series includes heavy leather post-bound ledgers containing proof sheets of advertisements and finished prints clipped from magazines and newspapers. The ads describe products intended for the Consumer, Professional, Medical, Dealer and other specialized markets and were collected by employees of the Communications Department.

The series also includes loose Kodak advertising proofs from 1927 assembled in a two-ring binder.

Kodak Camera Catalogue, 1935

Catalogue featuring Kodak cameras and accessories availalbe in 1935. Models include: Jiffy Kodak Vest Pocket, Jiffy Kodak, Kodak Junior, Kodak Six-16, Kodak six-20, Kodak Bantam, Kodak 3A Series II, Kodak Recomars, Kodak Vollendas, Kodak Retina, Kodak Duo Six-20, Kodak Brownie, Brownie Junior, Baby Brownie, Cine-Kodak K, Cine-Kodak Eight.

Kodak Canada Inc.

Kodak Camera Catalogue, 1938

Catalogue featuring Kodak cameras and accessories availalbe in 1938. Models include: Jiffy Kodak Vest Pocket, Jiffy Kodak, Kodak Junior, Jiffy Kodak Six-16 series II, Jiffy Kodak six-20 series II, Kodak Bantam, Kodak 3A Series II, Kodak Recomar 18, Kodak Recormar 33, Kodak Vollendas, Kodak Retina I, Kodak Retina II, Kodak Junior Six-16 series III, Kodak Junior Six-20 series III, Kodak Senior six-16, Kodak Senior six-20, Kodak Special six-16, Kodak Special six-20, Super Kodak six-20, Kodak Duo Six-20 Series II, Kodak Bantam Special, Six-16 Brownie Junior, Six-20, Bullet, Six-20 Bull's-Eye.

Kodak Canada Inc.

Kodak Camera Catalogue, 1939

Catalogue featuring Kodak cameras and accessories availalbe in 1938. Models include: Jiffy Kodak Vest Pocket, Jiffy Kodak, Kodak Junior, Jiffy Kodak Six-16 series II, Jiffy Kodak six-20 series II, Kodak Bantam, Kodak 3A Series II, Kodak Recomar 18, Kodak Recormar 33, Kodak Vollendas, Kodak Retina I, Kodak Retina II, Kodak Junior Six-16 series III, Kodak Junior Six-20 series III, Kodak Senior six-16, Kodak Senior six-20, Kodak Special six-16, Kodak Special six-20, Super Kodak six-20, Kodak Duo Six-20 Series II, Kodak Bantam Special, Six-16 Brownie Junior, Six-20, Bullet, Six-20 Bull's-Eye, Kodak 35.

Kodak Canada Inc.

Kodak Canada Ad Ledger, 1913-1921

Item is a ledger containing newspaper clippings from 1913 to 1921 pertaining to a variety of aspects of Kodak's operations. Despite its content, the item appears to have been compiled by Kodak as its first "advertising ledger." These ledgers, containing clippings and proofs of Kodak's advertising of a variety of products, likely evolved in content and format from this first ledger.

Kodak Canada Inc.

Kodak Canada Ad Ledger, 1958

Ledger book of advertisements (clippings and proof sheets) preserved by Kodak Canada representing advertisements for the Consumer, Professional, Medical and Dealer markets.

Advertising campaigns subject index: Consumer, Newspapers, Photo Press, Photo Trade, Drug Trade, Professional and Commercial, Salon Catalogues and Misc., Verifax, Recordak Campaign, Audio Visual, General Industry, Kodagraph, Industrial X-Ray, TV Film, Graphic Arts, Medical and Dental.

Kodak Canada Ad Ledger, 1959

Ledger book of advertisements (clippings and proof sheets) preserved by Kodak Canada representing advertisements for the Consumer, Professional, Medical and Dealer markets.

Advertising campaigns subject index: Consumer, Newspapers, Photo Press, Photo Trade, Drug Trade, Professional and Commercial, Salon Catalogues and Misc., Verifax, Recordak Campaign, Audio Visual, General Industry, Kodagraph, Industrial X-Ray, TV Film, Graphic Arts, Medical and Dental, Ektalith.

Kodak Canada Ad Ledger, 1960

Ledger book of advertisements (clippings and proof sheets) preserved by Kodak Canada representing advertisements for the Consumer, Professional, Medical and Dealer markets.

Advertising campaigns subject index: Consumer, Photo Press, Photo Trade, Drug Trade, Professional and Commercial, Salon Catalogues and Misc., Premium, Verifax, Audio Visual, Kodagraph, Industrial X-Ray, TV Film, Graphic Arts, Medical and Dental, Ektalith.

Kodak Canada Ad Ledger, 1961

Ledger book of advertisements (clippings and proof sheets) preserved by Kodak Canada representing advertisements for the Consumer, Professional, Medical and Dealer markets.

Advertising campaigns subject index: Consumer, Newspapers, Photo Press, Photo Trade, Drug Trade, Professional and Commercial, Salon Catalogues and Misc., Premium, Verifax, Audio Visual, Kodagraph, Industrial X-Ray, TV Film, Graphic Arts, Medical and Dental, Ektalith, Industrial.

Kodak Canada Ad Ledger, 1962

Ledger book of advertisements (clippings and proof sheets) preserved by Kodak Canada representing advertisements for the Consumer, Professional, Medical and Dealer markets.

Advertising campaigns subject index: Consumer, Newspapers, Photo Press, Photo Trade, Drug Trade, Professional and Commercial, Salon Catalogues and Misc., Premium, Verifax, Audio Visual, Kodagraph, Industrial X-Ray, TV Film, Graphic Arts, Medical and Dental, Ektalith, Industrial.

Kodak Canada Ad Ledger, 1963

Ledger book of advertisements (clippings and proof sheets) preserved by Kodak Canada representing advertisements for the Consumer, Professional, Medical and Dealer markets.

Advertising campaigns subject index: Consumer, Newspapers, Photo Press, Photo Trade, Drug Trade, Professional and Commercial, Salon Catalogues and Misc., Premium, Verifax, Audio Visual, Kodagraph, Industrial X-Ray, TV Film, Graphic Arts, Medical and Dental, Ektalith, Industrial.

Kodak Canada Ad Ledger, 1964

Ledger book of advertisements (clippings and proof sheets) preserved by Kodak Canada representing advertisements for the Consumer, Professional, Medical and Dealer markets.

Advertising campaigns subject index: Consumer, Newspapers, Photo Press, Photo Trade, Drug Trade, Professional and Commercial, Salon Catalogues and Misc., Premium, Verifax, Audio Visual, Kodagraph, Industrial X-Ray, TV Film, Graphic Arts, Medical and Dental, Ektalith, Industrial.

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