Advertising

Taxonomy

Code

300054347

Scope note(s)

  • Public presentation of or calling attention to a product, service, event, or idea, that is openly paid for by an identified entity. Media for advertising include print and online publications, posters, television, and other media.

Source note(s)

  • Getty Art & Architecture Thesaurus

Display note(s)

Hierarchical terms

Advertising

Equivalent terms

Advertising

Associated terms

Advertising

256 Archival description results for Advertising

210 results directly related Exclude narrower terms

Reproduced photographs

File contains reproductions of photographs used by corporate communications and also likely by the Kodak Canada Heritage Collection and Museum. Subject matter includes: Plant and facilities at Colborne and King streets; Kodak Heights; factory work; employees; wartime; product images; dental and medical photography; George Eastman; corporate events; and others. Some reproductions annotated.

Kodak Canada Inc.

Communications reference material

Sub-sub-series contains documents used as reference material for Kodak Canada's Corporate Communications department and also potentially by the Kodak Canada Heritage Collection and Museum between approximately 1970 to 2005. Sub-sub-series contains articles photocopied from various publications or printed from websites, including articles published by Kodak--such as articles from Kodak magazine--and articles published externally. Sub-sub-series also includes: mission statements, organizational charts and other strategic documents for both Kodak Canada Inc. and Eastman Kodak Co.; print-outs and photocopies of Kodak Customer Service pamphlets; and reproduced advertisements and photographic images. Because the Corporate Communicatons department was closely associated with the Kodak Heritage Collection and Museum, a similar file of Museum Reference Material was likely also consulted by employees of Corporate Communications.

Kodak Canada Inc.

Reproduced advertisements

File includes photocopies of Kodak advertisements from the late 19th century to the late 20th century. The images were likely used as reference materials by Kodak Canada's communications department or by the Kodak Canada Heritage Collection and Museum.

Kodak Canada Inc.

Records pertaining to television, magazine, and web-based advertisements

File contains records related to the production of television, magazine, and web-based advertisements. Documents include: drafts of advertising copy and dialogue; graphic mock-ups and storyboards; market testing documents; notes and correspondence; and cost invoices. Most records were created by Canadian firm Baker Lovick Advertising between 1975 and 1977, but file also contains advertising copy from J. Walter Thompson of New York and promotional material from Toronto-based firm Rostrum International Inc. soliciting business from Kodak for its digital communications services.

Kodak Canada Inc.

Product catalogues and price lists

Sub-series includes catalogues and price lists for Kodak products from 1902 to 1995, many of which are illustrated. Includes lists and catalogues for still and motion picture cameras and accessories, as well as for Eastman photographic chemicals. Lists and catalogues targeted amateur and professional photographers, as well as Kodak dealers and wholesalers.

Kodak Canada Inc.

Promotional material

Sub-series consists of published promotional pamphlets, brochures, and other materials produced by Eastman Kodak, its subsidiaries, and external companies between 1919 and 2004. Includes promotional materials targeted toward dealers and retailers of Kodak products, amateur and professional photographers, and Kodak's business market. Also contains published materials promoting Kodak as a company, including company histories, biographies of George Eastman, and company profiles.

Kodak Canada Inc.

Promotional material for Kodak dealers

Sub-sub-series consists of promotional materials targeted toward Kodak dealers and retailers from 1922 to ca. 2001. Includes cuts, mats, and complete advertisements offered free of charge to Kodak dealers for use in newspapers, pamphlets; a Kodak TV commercial schedule; and a brochure advertising Kodak e-stores.

Kodak Canada Inc.

Kodak Vision and Primetime film brochures / Eastman Kodak Company

File includes brochures for Kodak films directed toward the professional market. Films promoted include: Kodak Vision 500T Color Negative Film 5279 / 7279; Kodak Primetime 640T Teleproduction Film / 7620; Kodak Vision 200T Color Negative Film 5274 / 7274; and Kodak Vision Premier Color Print Film / 2393.

Kodak Canada Inc.

Kodak copier and duplicator brochures / Eastman Kodak Company

File consists of 6 colour illustrated brochures featuring Kodak photocopying machines and duplicators for the business market. Products include: Kodak 1570 and 1575 copier-duplicators; Kodak Color-Edge 1550 copier; Kodak Color-Edge 1525 copier; Kodak 2110 and 2120 duplicators; Kodak 2085 copier-duplicator; and Koda Ektaprint 95 copier.

Kodak Canada Inc.

Corporate communications, public relations, and marketing records

Sub-series contains records related to the production of internal and external corporate communications, public relations activities, and marketing between approximately 1900 and 2005. Kodak Canada's Communications department changed its name to Corporate Communications between 1982 and 1986, then changed it again to Corporate communications and Public Affairs in 1988. Records include notes, correspondence, advertising mock-ups and clippings, press releases and press kits, communications-related invoices, drafts of press releases, articles, and advertising copy, and other ephemera. Records pertain to the creation of advertising and publicity, event planning, community engagement, and corporate sponsorship. There was significant crossover between the activities and personnel of the Corporate Communications and Public Affairs department and those of the Kodak Heritage Collection and Museum, particularly surrounding Kodak Canada's centennial celebrations in 1999.

Kodak Canada Inc.

Consumer mkts french ad

File consists of 2 contact sheets and 2 prints featuring images of a life-sized cutout french advertisement at the Image Centre in Toronto for Kodak Colorwatch System, featuring an image of a man holding a baby standing beside a dog wearing a birthday hat and sunglasses and a stuffed Kosmic the Kolorkin mascot toy.

Kodak Canada Inc.

Kodak gifts say open me first!

Item consists of a portrait format poster that reads "Kodak Gifts Say / Open me first! / When you open your Kodak camera outfit first, you can save all the fun of Christmas-and the years to come-in pictures" Beneath the text are images, prices, and brief descriptions of the Brownie Starflash Outfit camera, the Brownie Hawkeye Flash Outfit camera, the Kodak Pony IV Camera Outfit, and the Brownie Movie Camera Kit.

Kodak Canada Inc.

All out-doors invites your Kodak

Item consists of a portrait format board poster advertisement that reads "All out-doors invites your Kodak / Autographic Kodaks $6.70 up, at your dealer's / Canadian Kodak Co., Limited / Toronto". Above the text is a large image of a woman on the beach holding a parasol and an Autographic Kodak camera.

Kodak Canada Inc.

Look what Kodacolor Film can do for your snapshots!

Item consists of a portrait board poster featuring a large colour image of a photograph of a landscape of birch trees and a lake, which is continued with a black and white contour drawing. Beside the image reads "Look at what Kodacolor Film can do for your snapshots!", beneath the image is another image of a yellow box of Kodacolor film beside a Brownie Hawkeye camera, and text that reads "With Kodacolor Film you can take beautiful color snapshots like this with your camera".

Kodak Canada Inc.

Motherhood advertisement

Print is captioned "Motherhood." It depicts a woman in a white fur-trimmed robe holding an infant in a white blanket. On verso, the work is identified as a Glaxo Baby Book advertisement. The envelope is addressed, Canadian-stamped, and cancelled.

H. F. Ritchie & Co. Ltd.

Voyez ce que le Film Kodacolor peut faire pour vos instantaines!

Item consists of a portrait board poster featuring a large colour image of a photograph of a landscape of birch trees and a lake, which is continued with a black and white contour drawing. Beside the image reads "Voyez ce que le Film Kodacolor peut faire pour vos instantanes!", beneath the image is another image of a yellow box of Kodacolor film, and text that reads "Avec le Film Kodacolor vous pouvez prendre de jois instantanes en couleurs celui-ci avec votre camera".

Kodak Canada Inc.

C.P. Stirn's patent photographic concealed vest cameras...

Illustrated catalogue of various patented cameras and camera equipment available through C.P. Stirn's company, giving descriptions and price lists. Cover design is printed in black ink, shows a woman holding C.P. Stirn's patented vest camera. Various other cameras and slide apparatus are also shown. Back cover advertises a panoramic camera called "The Wonder", producing pictures 18 inches long. The catalogue is a reproduction.

Stirn, Carl P.

Results 101 to 200 of 256